Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered from a variety of sources , including observation of and interviews with users, and analysis of the website’s analytics. Assembling this information into one place will help you to make effective design decisions and determine key priorities and will strengthen your position when working with stakeholders. The goal is to put the key insights from your research of a website into a single document. The report would consolidate the most important discoveries from a variety of research techniques and would help you to identify trends. These trends would provide a more accurate view of your website than one research method alone could provide. Such a report is an extremely useful reference when redesigning a website or brainstorming about enhancements.
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