One key part of composition is understanding how to build consistency into your designs and how to display the relationships between each of the elements on the page. Building Consis- What? First up, one of your main aims with any website should be to build the relationship between the user and the website. The reason being to create trust with the user, so that they feel comfortable with navigating and interacting with the website. Through design and functionality, you can then offer your users a better experience. Building consistency in your designs also helps to strengthen your brand and keep a brand’s message clear. For a client, it’s important for their business that their brand’s message (whether online, offline, or in any other medium) is consistent as that will again build trust with their customer base
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